Finland for travel trade professionals

Credits: Mikko Nikkinen

The one-stop shop for travel trade professionals.

The world’s happiest nation is the perfect destination for travellers in search of authentic experiences. Learn how travel industry professionals like you can promote Finland as a destination to the next wave of visitors.

Credits: Mikko Nikkinen

Credits Kota Collective / Vesku the Reindeer

The future of travel is more mindful.

Travellers want meaningful, profound experiences – and Finland is a wonderful place to find them. In this land of a thousand lakes, access to green space is available to all, and nature is never far away – even in major cities. And with our reputation as the epicenter of sauna, the hometown of Santa and one of the world’s safest, most sustainably-minded destinations, Finland has plenty to offer the mindful traveller.

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Meet 4 x new Sustainable Travel Finland destinations

Vaasa, Salla, Oulu and Turku have been awarded with Sustainable Travel Finland (STF) label for destinations.

New Lapland Hotels 2024

Discover the newest accommodation options in Lapland with our Top 10 list.

New Archipelago Hotels 2024

Exclusive island elegance and city sophistication at the newest hideaways in the charming Finnish Archipelago.

New Lakeland Hotels 2024

Explore the latest Lakeland Luxury: From Airplane Lodge to Lakeside Retreats.

New Helsinki Hotels 2024

Helsinki welcomes an exciting four of new hotels, each offering a distinct experience for travellers.

State of sustainable tourism in Finland 2023

The 'State of Sustainable Tourism 2023' report by Visit Finland highlights progress in the travel sector's sustainable practices.

Arctic Snowhotel & Glass Huts

Try our training platform

Gain expert knowledge about Finland and get your hands on our promotional tools and resources. Finish the training to become a certified Finland Travel PRO.

Julia Kivelä

Stand out with the Sustainable Travel Finland programme

The STF label indicates that a Finnish travel company or destination is committed to sustainable development and is taking actions to mitigate the impacts of travel on the planet, its people, and our local communities.

Explore fresh, relevant products

Explore more products

Access new and interesting travel products from across Finland that will help you plan and promote the coming season.

Helsinki

Helsinki Charter - Catamaran cruise in Helsinki archipelago

Guided Tour of the Metso Wellness Trail in the Grounds of Okkola, Puumala fall 2024

80 mins

Mariehamn

Mariehamn Walking Tour

4 hours

Tuusula

Lodging with sauna by Lake Tuusula

Verla

Visit in the UNESCO World Heritage Site Verla

View from the start point at the top of Aurakatu Street

Turku

Turku Ups and Downs Walking Tour

90 mins

Äkäslompolo

Lapland Hotels Äkäshotelli

Trade events

London

5 Countries Workshop 2025

4.2.2025 - 4.2.2025

Milan

Nordic Workshop Milan

20.3.2025 - 20.3.2025

Berlin

ITB Berlin 2025

4.3.2025 - 6.3.2025

Hong Kong, Beijing, Shanghai

China Roadshow 2025

24.3.2025 - 28.3.2025

Paris

Nordic Workshop Paris

18.3.2025 - 18.3.2025

Latest press releases

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Hot off the press! View the latest consumer media press releases and connect with our PR & Media team.

Finland crowned the world’s happiest country

For the seventh year in a row, Finland has been named the happiest country in the world by the annual United Nations World Happiness Report*, holding the top title since 2018.

World’s First Reindeer Influencer Offers Free Summer Trips to Finnish Lapland

Vesku the reindeer invites travellers to discover summer in Lapland, with six summer trips up for grabs.

Nine Exciting Experiences in Finland in 2024

Embrace the excitement of 2024 in Finland. Discover nine must-visit places to add to your bucket list and embark on a memorable journey.

Top 10 Sustainable winter experiences in Finnish Lakeland

Explore the magic of Finnish Lakeland in winter. Thousands of lakes, saunas, and snowy landscapes await sustainable adventures.

The Best Adventures and Sustainable Trends in Finland

There are many ways to spend sustainable holidays in the happiest country in the world, but one favoured by many includes some serious doses of adrenaline.

Happiness Masterclass Available for Everyone Online

In September, the world's happiest nation, Finland, launches a digital education on the subject of happiness.

Fall for Finland This Autumn: Experience Finland's Enchanting Ruska Season

As autumn approaches, Finland’s forests and woodlands erupt in a stunning display of fiery colours during ruska – a natural phenomenon originating from Inari Sámi word, ´ruške´, and North Sámi word ´ruški´.

Sustainable summer travel tips to Finland

Finland is the prime summer location for spending sustainable holidays – whether foraging carbon dioxide-free food, island hopping on a canoe, building bug hotels, or seamless travel with public transportation to nature.

Lapland – Wild and Creative Summer Foodie Destination for Culinary Adventurers

Lapland offers a variety of dishes that reflect its rich cultural heritage, pristine nature, and the influence of the indigenous Sámi culture. Experience the once-in-a-lifetime culinary adventure in the last wilderness of Europe!

Finland – the undiscovered gem of the Nordics for LGBTQIA travellers

For visitors, Finland offers a rare combination of vibrant urban culture, the serenity of the natural world, and of course, many saunas for all - Finland is one of the most LGBTQIA+ friendly countries in the world.